요즘처럼 경쟁이 치열한 비즈니스 환경에서 기업이 성공하기 위해서는 고객 여정을 이해하고 분석하는 것은 매우 중요합니다. 일반적으로 고객 여정은 아래 그림처럼 5단계로 이루어집니다.

For instance, in the case of a personalized diet program, companies begin by segmenting customer groups by combining metadata, such as gender and age, with dynamic data like weight, exercise levels, and dietary habits.

Next, the company analyzes the journey of each segmented customer group through distinct phases of the diet program, such as weight loss, weight gain, or potential program dropout.

This analysis enables the company to identify the factors driving customers to repurchase the diet
program, allowing it to present motivating and optimal offers. Conversely, the company can proactively implement prevention strategies when anticipating potential customer attrition.

Through such journey analysis, companies can ultimately achieve increased sales and improved customer relationships.